Why the Best Deals Don’t Happen Over Email

In theory, we’ve never been more connected. Messaging apps, cloud drives, video calls—everything is accessible, and everyone’s a click away. But anyone who’s done real business in the entertainment world knows: the best deals don’t happen over email. They happen in the margins—during the unscripted, unpredictable moments when real people talk face-to-face.

There’s something about being in the same room. Body language, tone, timing—it all matters. And it’s in those human moments where trust begins to form, where ideas sharpen, and where the right introduction can lead to months of progress.

Email is for paperwork. Real movement happens over coffee, during panel breaks, and in the kinds of spaces where decision-makers feel comfortable taking off the polished mask and getting real.

That’s why physical presence still matters. It’s not about pitching perfectly—it’s about showing up, listening closely, and being part of the momentum.

And every once in a while, there’s a gathering where the rooms are full of the exact right people—producers, financiers, execs, and rising leaders. You can’t manufacture that energy. You just have to be there when it happens.