The Future of IP: Owning vs. Licensing in the Age of Transmedia
Apr 17, 2025
As storytelling sprawls across formats—from streaming series and podcasts to games and VR—the question of who controls a story’s destiny is more important than ever.
Do you license your IP to a bigger player for reach? Or do you own and scale it yourself for long-term equity?
What creators need to weigh now:
Speed vs control: Licensing gives you scale, but ownership gives you flexibility.
Revenue models: Ownership may bring backend profit, while licensing offers upfront stability.
Creative influence: If your story becomes a game, a series, and a toy line—will your original vision stay intact?
As transmedia becomes the new norm, IP strategy is no longer optional—it’s foundational.
Smart summits are offering deep dives on deal structures, case studies, and the IP decisions that turned ideas into empires.