Ralph Lauren Fortnite Brand Collab

Overview

The project was a groundbreaking fashion collaboration between Ralph Lauren and Fortnite. It aimed to blend the realms of high fashion and gaming, introducing Ralph Lauren's iconic style into the Fortnite world, engaging a new audience in an interactive and innovative manner.

Role

At The Fantastic Planet, our role was comprehensive, encompassing strategy development for the brand, execution of ideas, finding creative solutions, and prototyping. We were deeply involved in the game design process and played a key role in interviewing and coordinating with developer teams to ensure the project's success.

Challenge

A primary challenge was aligning with Ralph Lauren's brand values, particularly their stance against violence and guns. This presented a unique obstacle in the context of Fortnite, a game known for its action-packed gameplay.

Solution

To overcome this challenge, we developed an engaging, non-violent concept: a Fortnite Fashion Show. This innovative solution allowed for an immersive gaming experience that stayed true to Ralph Lauren's brand ethos, creating a virtual event where fashion took center stage, free from violence, highlighting the brand's designs in a dynamic, interactive environment.