Financial Times Digital Events BI

Overview

The Fantastic Planet collaborated with the Financial Times to enhance their global financial events through research, business intelligence, and targeted event marketing and sales strategies. We specialized in identifying and engaging VIP attendees from both the private and government sectors, focusing on C-suite level professionals.

Role

Our team played a crucial role in the marketing and sales of both digital and in-person event tickets. We worked on high-profile events such as AMForward, an additive manufacturing initiative by the White House, Pharma Investing, Cryptocurrency Finance, and Investing In America.

Challenge

The challenge was to effectively market these events to a niche, high-level audience, ensuring optimal attendance and engagement. This required sophisticated data analysis and marketing strategies to identify and attract the right attendees.

Solution

We leveraged a comprehensive tech stack including LinkedIn Sales Navigator, Tableau, Google Analytics, and Python libraries like Pandas and Numpy, enhancing our marketing efforts with AI solutions. Our approach involved the use of bespoke data and marketing tools to refine our strategies, achieving unparalleled results in event promotion and sales.