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Babarogic © 2023. Designed by Goran Babarogic

Babarogic © 2023. Designed by Goran Babarogic

UX/UI React App Development & Design

Braidism

An app creating cultural bridges, fostering community connectivity and understanding, emphasizing the power of technology in uniting diverse groups.

Industry

Fintech

Headquarters

London

Founded

2018

Company size

1 - 20

Links

Overview

Braidism is a pioneering app designed to connect and celebrate diverse cultures. It serves as a platform for sharing stories, traditions, and art, fostering a deeper understanding and appreciation across various communities.

Role

Our role in the Braidism project encompassed comprehensive app development, from conceptualization to execution. We focused on creating an intuitive interface that facilitates community engagement and cultural exchange, ensuring an inclusive and accessible user experience.

Challenge

The main challenge was to create a digital space that authentically represents and respects a multitude of cultures. Ensuring sensitivity and accuracy in cultural portrayal was paramount to foster genuine connections and understanding among users.

Solution

Our solution was a meticulously designed app that offers interactive features for sharing and exploring cultural content. Braidism provides tools for storytelling, cultural showcases, and facilitates discussions, thus bridging communities and promoting cultural empathy and global awareness.

25%

25%

Increase In User Retention

8k

Daily Users

84%

1000+

Increase in time spent on website

Process

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Tools